August 2017

Product Launches

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Time to launch product
Product launches are another field within the corporate entertainment sector. A new product brings with it a level of excitement and anticipation both for staff involved in it’s development, and for customers eager to see what the latest “thing” is. Car manufacturers were among the first to recognise the use of magicians and magic to reveal their new model. We’re all familiar with the illusion revealing the new car from a previous empty space with just the wave of hand. But how does a mentalist fare?
Mental magic is incredibly flexible and mind feats involving the audience can be utilised for a product reveal and make it just as memorable as that appearing car. I specialise in tailoring all my performnaces to suit the theme, brand and where possible, the product. I successfully used my mind reading talents to introduce the audience to credit cards, a games console, mobile phone, a diamond ring and even a designer clothing line.
With the performance customised in this way, the product is the star of the show and remains in the audience’s minds. Clients go away with having enjoyed the experience and more importantly — remembering your product.

Corporate Entertainment

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There are many benefits to hiring an entertainer for your corporate event. For many years now companies have enjoyed using the talents of various entertainers from ice sculptors, dance troupes, musicians, circus acts, hypnotists, magicians and then there’s me — a mind reader.

So what can I, a mind reader, bring to your next event? Quite apart from revealing a thought of word, predicting numbers, replicating a drawing, etc. I can instil a message into the performance, one that promotes the brand, identity or ethos of your business. I can create a performance to enhance or highlight a particular product, motivate the staff, poke fun at the CEO or even present the equation of the theory of everything for Professor Stephen Hawking…
Whatever the approach, I will ensure that the proceedings are remembered, and above all, enjoyed immensely. With my injection of comedy, the routines are not only fun to watch, but even greater fun to participate in.

Science & Magic

Science and magic are not necessarily mutually exclusive. After my appearance at the Starmus Festival in Trondheim, Norway, I discovered that many of the attending scientists were fascinated with my performance. My comic approached fused with my pseudo-science principles really fooled some truly great minds. It was clear that I had presented the “Science of Magic”, as many approached me regarding the theories I laid out for the effects they had witnessed.
I was overwhelmed with the response and it further demonstrates the power of entertainment in an arena, where none is expected. Getting a message across can be made more effective when people’s defenses come down. Entertainment can lower the barriers and allow the message through, penetrating the minds and hearts of anyone you want to listen.
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